Getting your website on page I of Google is determind by several things. You’ve probably already been bombarded with ‘SEO Gurus’ who promise you all kinds of things. (We get these unsolicited calls as well!) Most of them are selling you pay-by-click ads. So how do we different from the other guys?
We treat every website like it was our own. As a business, we know the importance of having your customers being able to find you using search engines.
SEO (Search Engine Optimization)
Keywords. Keyword research is the first step to a successful SEO strategy. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products or services.
Content. It’s true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences.
Meta Tags. Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page.
Backlinks. If content is king, then backlinks are queen. Remember, it’s not about which site has the most links, but who has the most quality links pointing back to their website.
Social Media. YouTube, Facebook, Twitter, etc. These social media sites send search engines signals of influence and authority.
Product Images. If you think images don’t play a role, think again. When many consumers search for products in the search engines, not only are they looking at the “web” results, but they’re also looking at the “images” results. If you have quality images of that product on your site — and the file name contains relevant keywords — these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your products or services.
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